The theory of planned behaviour
Year of publication: |
2019
|
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Authors: | Phillips, Barbara |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 18.2019, 4, p. 273-281
|
Subject: | Verbrauchereinstellung | Consumer attitudes | Narrative Methode | Narrative method |
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