The theory of the flagship firm
A flagship firm is defined as a multinational enterprise which has taken on the strategic leadership of a business network consisting of four other partners: key suppliers, key customers, selected competitors and the non-business infrastructure. Successful flagship firms need to foster trust and develop collaborative relationships with their partners.
Year of publication: |
1997
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Authors: | Rugman, Alan ; D'Cruz, Joseph |
Published in: |
European Management Journal. - Elsevier, ISSN 0263-2373. - Vol. 15.1997, 4, p. 403-412
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Publisher: |
Elsevier |
Saved in:
Online Resource
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