The theory of the marketing firm
Year of publication: |
2019
|
---|---|
Authors: | Foxall, Gordon R. |
Published in: |
Managerial and Decision Economics. - Wiley, ISSN 1099-1468, ZDB-ID 1491342-2. - Vol. 41.2019, 2 (05.07.), p. 164-184
|
Publisher: |
Wiley |
Saved in:
Online Resource
Saved in favorites
Similar items by person
-
Bonafé‐Pontes, Andressa A., (2019)
-
The marketing firm: Retailer and consumer contingencies
Larsen, Nils Magne, (2019)
-
Fagerstrøm, Asle, (2019)
- More ...