The theory/practice gap in B2B marketing: reflections and search for solutions
Year of publication: |
2014
|
---|---|
Authors: | Gummesson, Evert |
Other Persons: | Lars-Johan Åge, Dr. Cecilia Anna Cederlund, Dr. (ed.) |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 29.2014, 7/8, p. 619-625
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Complexity | Action research | Case theory | Pragmatic wisdom | Theory/practice gaps |
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