The theory-practice research gains from big data : evidence from hospitality loyalty programs
Year of publication: |
2023
|
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Authors: | Rita, Paulo ; Tiago, Maria Teresa Borges ; Caetano, Joana |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 35.2023, 12, p. 4486-4501
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Subject: | Big data | Clustering | Customer segmentation | Hotel loyalty programs | K-means | Loyalty | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Hotellerie | Hotel industry | Big Data | Data Mining | Data mining | Krankenhaus | Hospital |
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