The three dichotomies model of marketing : an elaboration of issues
Year of publication: |
1977
|
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Authors: | Hunt, Shelby D. |
Published in: |
Macro-Marketing: distributive processes from a societal perspective : the proceedings of the Macro-Marketing Seminar, University of Colorado, Boulder, Colorado, August 15-18, 1976. - Boulder, Colorado : Business Research Division, Graduate School of Business Administration, University of Colorado. - 1977, p. 52-56
|
Subject: | Absatztheorie |
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