The threshold effects on consumer choice and pricing decisions
Year of publication: |
2022
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Authors: | Wang, Ruxian |
Published in: |
Manufacturing & service operations management : M & SOM. - Linthicum, Md. : Informs, ISSN 1526-5498, ZDB-ID 2023273-1. - Vol. 24.2022, 1, p. 448-466
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Subject: | bounded rationality | threshold effects | consideration set | threshold multinominal logit model | price optimization and competition | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Theorie | Theory | Begrenzte Rationalität | Bounded rationality | Logit-Modell | Logit model |
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