The tie that blinds? : developing and validating a scale to measure emotional attachment to a sport team
Year of publication: |
November 2015
|
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Authors: | Dwyer, Brendan ; Mudrick, Michael ; Greenhalgh, Gregory P. ; LeCrom, Carrie W. ; Drayer, Joris |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 18.2015, 4, p. 570-582
|
Subject: | Emotional attachment | Sport fan behaviour | Marketing | Emotion | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Profisport | Professional sports | Sport | Sports |
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