"The Time vs. Money Effect": Shifting Product Attitudes and Decisions through Personal Connection
Year of publication: |
2009
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Authors: | Mogilner, Cassie ; Aaker, Jennifer |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 36.2009, 2, p. 277-291
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