The timing of product introduction and the credibility of compatibility decisions
by Pierre Regibeau and Katharine E. Rockett
| Year of publication: |
1994
|
|---|---|
| Authors: | Regibeau, Pierre ; Rockett, Katharine |
| Publisher: |
Bellaterra (Barcelona) |
| Subject: | Theorie | Theory | Produktgestaltung | Product design | Standardisierung | Standardization | Marketingmanagement | Marketing management | Glaubwürdigkeit | Credibility |
| Extent: | 27, 5 S |
|---|---|
| Series: | Discussion papers. - Bellaterra (Barcelona) : [Universitat Autònoma de Barcelona, Departament d'Economia i d'Història Econòmica], ISSN 1130-2933, ZDB-ID 2962287-6. |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000900092