The Tobé Lectures in Retail Distribution at the Harvard Business School : 5. series, 1960-1961
Harvard University, Graduate School of Business Administration. Edward W. Carter; Herbert L. Seegal; James O. Wright. Stanley J. Goodman; Stanley H. Feldberg; Charles G. Mortimer
| Year of publication: |
1961
|
|---|---|
| Authors: | Carter, Edward W. ; Seegal, Herbert L. ; Wright, James O. |
| Other Persons: | Goodman, Stanley J. (contributor) ; Feldberg, Stanley H. (contributor) ; Mortimer, Charles G. (contributor) |
| Institutions: | Harvard University, Graduate School of Business Administration (contributor) ; Harvard Business School (contributor) |
| Publisher: |
Boston, Mass. |
| Subject: | Warenhäuser | Einzelhandel | Bekleidungsindustrie | Kraftfahrzeugmarkt | Betriebsleiter | Absatz | Marktpsychologie | Einzelhandelsselbstbedienung | Vereinigte Staaten |
| Description of contents: |
S.105-130: Mortimer, Charles G.: The creative factor in marketing. Its relation to consumer freedom of choice and economic progress
|
| Extent: | VII, 133 S Ill |
|---|---|
| Type of publication: | Book / Working Paper |
| Notes: | mit Bibliogr. Angaben u. Bildn. u. Verf. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003285487