The total package: loyalty marketing in the world of consumer packaged goods (CPG)
Year of publication: |
2007
|
---|---|
Authors: | Hlavinka, Kelly ; Gomez, Leopoldo |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 24.2007, 1, p. 48-56
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Loyalty schemes | Customer loyalty | Consumer goods | Customer relations | Retail marketing |
-
Using private label credit cards as a loyalty tool
Ferguson, Rick, (2006)
-
The influence of loyalty programme membership on customer purchase behaviour
Meyer‐Waarden, Lars, (2008)
-
Reconceptualising the strategic role of loyalty schemes
Rowley, Jennifer, (2007)
- More ...
-
2030 : a loyalty odyssey ; case study
Hlavinka, Kelly, (2011)
-
Hlavinka, Kelly, (2011)
-
Loyalty trends 2006: three evolutionary trends to transform your loyalty strategy
Ferguson, Rick, (2006)
- More ...