The Tour de France : corporate sponsorships and doping accusations
Jens Blumrodt and Philip J. Kitchen
| Year of publication: |
2015
|
|---|---|
| Authors: | Blumrodt, Jens ; Kitchen, Philip J. |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 36.2015, 2, p. 41-48
|
| Subject: | Sponsorship | Brand image | Crisis communication | Doping | Team brand | Tour de France | Sponsoring | Frankreich | France | Radsport | Bicycle racing | Sportveranstaltung | Sport event | Markenimage | Markenführung | Brand management | Öffentlichkeitsarbeit | Public relations | Profisport | Professional sports |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011309569