The Tourism Regions in Bulgaria - Concepts and Challenges

Bulgaria’s recent experience as tourism country raised the question about the importance of its tourism regions, and the effectiveness of marketing and advertising strategies. Very weak results were achieved about the “new” tourism region planning. The priority based in 2007 NTA (National Tourism Agency) – the regulator which is controlling the tourism policies in Bulgaria, defined the plan for contemporary needs about tourism planning of regions and the usage of that regions for observation, planning and tourism development. It is also about the marketing and advertising activities of the internal and external markets, moreover creating the suitable organizing structures and coordinating of advertising and its tourism policies which is separated in regions is needed. Those policies in tourism must be in regulation and stimulation