The "tourist in Romania" campaign - methods of calculation and allocation of advertising budgets
Year of publication: |
2010
|
---|---|
Authors: | Papuc, Mihai |
Published in: |
Romanian economic and business review. - Bucuresţi : Pro Universitaria, ISSN 1842-2497, ZDB-ID 2605012-2. - Vol. 5.2010, 2, p. 185-189
|
Subject: | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Fernsehwerbung | Television advertising | Außenwerbung | Outdoor advertising | Rumänien | Romania |
-
Tessitore, Tina, (2014)
-
Promoting tourism, projecting power : the role of television commercials
Pan, Steve, (2017)
-
Transylvania - Romanian tourism micro-destination
Stăncioiu, Aurelia-Felicia, (2011)
- More ...
-
EUROPEAN LEVEL COMMUNICATION THROUGH NONCONVENTIONAL MEDIA
PAPUC, Mihai, (2011)
-
MUTATIONS IN THE PREFERENCES OF ROMANIAN POPULATION FOR FOREIGN BRAND PRODUCTS
PAPUC, Mihai, (2011)
-
THE SCIENTIFIC CONTENT OF MANAGEMENT MARKETING AND MARKETING MANAGEMENT
SMEDESCU, Ion, (2012)
- More ...