The TQM extension : total customer relationship management
Year of publication: |
2010
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Authors: | Su, Chun-hsien ; Tsai, August ; Hsu, Chu-ling |
Published in: |
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence. - Abingdon, Oxfordshire : Routledge, ISSN 1478-3363, ZDB-ID 2101779-7. - Vol. 21.2010, 1/2, p. 79-92
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Subject: | Qualitätsmanagement | Quality management | Beziehungsmarketing | Relationship marketing | Bibliometrie | Bibliometrics |
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