The trade-off between customer and technology orientations : impact on innovation capabilities and export performance
Year of publication: |
2011
|
---|---|
Authors: | Hortinha, Paula ; Lages, Carmen ; Lages, Luis Filipe |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 19.2011, 3, p. 36-58
|
Subject: | Exportwirtschaft | Export sector | Hochtechnologie | High technology | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Lernende Organisation | Learning organization | Portugal |
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