The transaction‐relational continuum: conceptually elegant but empirically denied
Year of publication: |
2007
|
---|---|
Authors: | Palmer, Roger |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 22.2007, 7, p. 439-451
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Transactional analysis | Relationship marketing | Business‐to‐business marketing | Case studies |
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