The transformation mechanism of fitness clubs : pricing of joint fitness courses by online platforms and well-known coaches
Year of publication: |
2024
|
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Authors: | Zhang, Hui ; Sun, Qi |
Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 76.2024, Art.-No. 103539, p. 1-13
|
Subject: | Consumer indifference curve | Game analysis | Pricing for well-known coaches and online fitness platforms | Coaching | Digitale Plattform | Digital platform | Preismanagement | Pricing strategy | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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