The transformative impact of big data applications in sport marketing : current and future directions
Year of publication: |
2022
|
---|---|
Authors: | Mamo, Yoseph ; Su, Yiran ; Andrew, Damon P. S. |
Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 23.2022, 3, p. 594-611
|
Subject: | Social media | Big data | Machine learning | Analytics | Big data analytics | Data-rich environments | Social Web | Social web | Data Mining | Data mining | Big Data | Brasilien | Brazil |
-
Pranjić, Goran, (2019)
-
Mariani, Marcello M., (2021)
-
A comprehensive review from hyperlink to intelligent technologies based personalized search systems
Malhotra, Dheeraj, (2019)
- More ...
-
Mamo, Yoseph, (2021)
-
Types of CSR initiatives and fans' social outcomes : the case of professional sport organizations
Mamo, Yoseph, (2021)
-
Baker, Amy, (2019)
- More ...