The transition of the "traditional" Romanian brands
Year of publication: |
2012
|
---|---|
Authors: | Voicilas, Dan Marius |
Published in: |
International journal of sustainable economies management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Publ., ISSN 2160-9659, ZDB-ID 2673199-X. - Vol. 1.2012, 2, p. 51-60
|
Subject: | Systemtransformation | Economic transition | Rumänien | Romania | Markenführung | Brand management | Markenimage | Brand image |
-
The politics of image and nation branding in post-communist countries : branding policies in Romania
Pătraşcu, Cristina, (2014)
-
Romanian young consumers perception of car brands : a personal construct theory approach
Gabor, Manuela Rozalia, (2016)
-
Modelling research on consumer attitude toward car brands
Steluta, Vlad Uta Daniela, (2014)
- More ...
-
Cereal market in Romania-regional competitiveness
Voicilas, Dan Marius, (2014)
-
Investment Process in Romania and Institutional Dysfunctionalities
VOICILAS, Dan Marius, (2011)
-
Voicilas, Dan Marius,
- More ...