The trend of omnichannel trade fairs : are B2B exhibitors open to this challenge? : a study on Portuguese exhibitors
Pedro Mendonça Silva, Arminda Finisterra Paço, and Victor Ferreira Moutinho
| Year of publication: |
2023
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|---|---|
| Authors: | Silva, Pedro Mendonça ; Paço, Arminda M. Finisterra do ; Moutinho, Victor Ferreira |
| Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1547-0628, ZDB-ID 2069757-0. - Vol. 30.2023, 1, p. 15-31
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| Subject: | digital trade fairs | engagement | exhibitors | hybrid trade fairs | loyalty | omnichannel | physical trade fairs | Trade fairs | Messe | Trade fair | Fairer Handel | Fair trade | B-to-B-Marketing | Business-to-business marketing | Welt | World | Außenwirtschaftspolitik | Foreign economic policy |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/1051712X.2023.2174825 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014290354