The truth about what customers really want

Michael R. Solomon

Describes 50 crucial facts and insights one must know to successfully attract and keep profitable customers, including how changing gender roles are impacting marketing, how to shape your brand's personality market by lifestyle, building brand communities and consumer tribes, and how to generate low-cost buzz via guerrilla and viral marketing

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Year of publication:	c 2009 ; 1. publ. in Great Britain
Authors:	Solomon, Michael R.
Publisher:	Harlow [u.a.] : Pearson Prentice Hall
Subject:	Kunden \| Customers \| Konsumentenverhalten \| Consumer behaviour
Description of contents:	Table of Contents [gbv.de]

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Extent:	X, 209 S.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references Nebent.: What customers really want 0904
ISBN:	978-0-273-72697-5
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10003816405