The two components of a fair price : social and personal
Year of publication: |
2010
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Authors: | Maxwell, Sarah ; Comer, Lucette |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 19.2010, 5, p. 375-380
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Subject: | Preis | Price | Wahrnehmung | Perception | Gerechtigkeit | Justice | Soziale Werte | Social values | Konsumentenverhalten | Consumer behaviour |
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