The unanticipated dynamics of promoting crowdfunding donation campaigns on social media
Year of publication: |
2022
|
---|---|
Authors: | Dehdashti, Yashar ; Namin, Aidin ; Ratchford, Brian Thomas ; Chonko, Lawrence B. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 57.2022, 1, p. 1-17
|
Subject: | unanticipated consequences of social media | crowdfunding | slacktivism | liking and sharing | dynamic panel | Digital Word of Mouth | interactive marketing | Social Web | Social web | Virales Marketing | Viral marketing | Crowdfunding |
-
Effects of social interaction dynamics on platforms
Thies, Ferdinand, (2016)
-
Chung, Sunghun, (2023)
-
Online Arbitration as a Remedy for Crowdfunding Fraud
Bradford, C. Steven, (2019)
- More ...
-
Who searches where? : a new car buyer study
Dehdashti, Yashar, (2018)
-
A "hidden" side of consumer grocery shopping choice
Namin, Aidin, (2019)
-
Cross-media synergies between TV news media and social media in charitable crowdfunding
Dehdashti, Yashar, (2024)
- More ...