The unbundling of advertising agency services : an economic analysis
Mohammad Arzaghi; Ernst R. Berndt; James C. Davis; Alvin J. Silk
Year of publication: |
2012
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Authors: | Arzaghi, Mohammad ; Berndt, Ernst R. ; Davis, James C. ; Silk, Alvin J. |
Published in: |
Review of marketing science. - Berlin : De Gruyter, ISSN 1546-5616, ZDB-ID 21303733. - Vol. 10.2012, 4, p. 1-53
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