The uncertain value of uncertainty : when consumers are unwilling to pay for what they like
Alice Moon, Leif D. Nelson
| Year of publication: |
2019
|
|---|---|
| Authors: | Moon, Alice ; Nelson, Leif D. |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 66.2019, 10, p. 4686-4702
|
| Subject: | willingness-to-pay | enjoyment | uncertainty | measurement | preference | Zahlungsbereitschaftsanalyse | Willingness to pay | Risiko | Risk | Entscheidung unter Unsicherheit | Decision under uncertainty | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2019.3426 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012305280