The unexpected positive impact of fixed structures on goal completion
Liyin Jin; Szu-Chi Huang; Ying Zhang
| Year of publication: |
2013
|
|---|---|
| Authors: | Jin, Liyin ; Huang, Szu-chi ; Zhang, Ying |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 40.2013/14, 4, p. 711-725
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Experiment |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010226733