The university in the modern marketplace
Year of publication: |
2011
|
---|---|
Authors: | MacDonald, H. Ian |
Published in: |
The university as a business?. - Wiesbaden : VS, Verl. für Sozialwiss., ISBN 3-531-18045-2. - 2011, p. 9-20
|
Subject: | Hochschule | Higher education institution | Marketingmanagement | Marketing management | Hochschulfinanzierung | Higher education financing | Neues Steuerungsmodell | New public management |
-
Sieweke, Simon, (2010)
-
From privatised to hybrid corporatised higher education : a global financial management discourse
Parker, Lee D., (2012)
-
The development and use of performance measures in New Zealand tertiary education institutions
Narayan, Anil Kumar, (2020)
- More ...
-
Public management and public marketing : is there a connection?
MacDonald, H. Ian, (2009)
-
Governance and accountability in government : lessons from the private sector
MacDonald, H. Ian, (2011)
-
Entrepreneurship in the public sector
Greiling, Dorothea, (2014)
- More ...