The Unknown Global Players (Die Unbekannten Global Players)

Corporate communication is becoming increasingly international. Very little is known, however, about the profile, business context and qualifications of German PR specialists responsible for this worldwide communication. This article reports on the initial findings of a new study on this topic

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Year of publication:	2010
Authors:	Sievert, Holger
Other Persons:	Thomann, Michael (contributor)
Publisher:	[2010]: [S.l.] : SSRN
Subject:	Globalisierung \| Globalization \| Welt \| World \| Multinationales Unternehmen \| Transnational corporation

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Extent:	1 Online-Ressource (1 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: PR Magazin, No. 3, .p 25, 2005 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2005 erstellt
Classification:	Z00 - Other Special Topics. General
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013141385