The Unmanageable Consumer

THE UNMANAGEABLE CONSUMER-FRONT COVER -- THE UNMANAGEABLE CONSUMER -- COPYRIGHT -- CONTENTS -- PREFACE TO THE THIRD EDITION -- ABOUT THE AUTHORS -- ACKNOWLEDGEMENTS -- INTRODUCTION- THE FACES OF THE CONSUMER -- CHAPTER 1- THE EMERGENCE OF CONTEMPORARY CONSUMERISM -- CHAPTER 2- THE CONSUMER AS CHOOSER -- CHAPTER 3- THE CONSUMER AS COMMUNICATOR -- CHAPTER 4- THE CONSUMER AS EXPLORER -- CHAPTER 5- THE CONSUMER AS IDENTITY-SEEKER -- CHAPTER 6- THE CONSUMER AS HEDONIST -- CHAPTER 7- THE CONSUMER AS VICTIM -- CHAPTER 8- THE CONSUMER AS REBEL -- CHAPTER 9- THE CONSUMER AS ACTIVIST -- CHAPTER 10- THE CONSUMER AS CITIZEN -- CHAPTER 11- THE CONSUMER AS WORKER -- CHAPTER 12- THE UNMANAGEABLE CONSUMER -- REFERENCES -- INDEX.