Extent:
Online Ressource (viii, 220 p.)
Type of publication: Book / Working Paper
Language: English
Notes:
'The Unmanageable Consumer' outlines the key Western traditions of thinking about & being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter a radical analysis of contemporary consumerism which suggests that consumerism is fragile & consumers unpredictable
Includes bibliographical references and index
Previous ed.: 1995
ISBN: 978-1-4462-1304-9 ; 978-1-4462-1304-9 ; 978-1-4129-1893-0 ; 978-1-4129-1893-0
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10013208206