The unprecedented commercialisation of Indian cricket : a study using total interpretive structural modelling
Year of publication: |
2018
|
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Authors: | Yeravdekar, Amay ; Behl, Abhishek |
Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 31.2018, 3, p. 277-302
|
Subject: | commercialisation | cricket | interpretive structural modelling | ISM | MICMAC | enablers | total interpretive structural modelling | TISM | Modellierung | Scientific modelling | Kommerzialisierung | Commercialization | Indisch | Indian | Ballsport | Ball game |
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