The Uppsala internationalization process model revisited : from liability of foreignness to liability of outsidership
Year of publication: |
2015
|
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Authors: | Johanson, Jan ; Vahlne, Jan-Erik |
Published in: |
International business strategy : theory and practice. - London [u.a.] : Routledge, ISBN 978-0-415-62470-1. - 2015, p. 33-59
|
Subject: | Unternehmen | Enterprise | Globalisierung | Globalization | Internationaler Markteintritt | International market entry | Unternehmensnetzwerk | Business network | Wissen | Knowledge | Schweden | Sweden |
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