The upside of down : presenting a price in a low or high location influences how consumers evaluate it
Michael J. Barone, Keith S. Coulter, Xingbo Li
| Year of publication: |
2020
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|---|---|
| Authors: | Barone, Michael J. ; Coulter, Keith S. ; Li, Xingbo |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 96.2020, 3, p. 397-410
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| Subject: | Metaphors | Price judgments | Price location | Sales response | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Preis | Price | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2020.02.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012420856