The upside of negative : social distance in online reviews of identity-relevant brands
Year of publication: |
2022
|
---|---|
Authors: | Ordabayeva, Nailya ; Cavanaugh, Lisa A. ; Dahl, Darren W. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 6, p. 70-92
|
Subject: | brand identity relevance | brands | identity | negative reviews | online reviews | social distance | word of mouth | Virales Marketing | Viral marketing | Markenimage | Brand image | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Online-Marketing | Internet marketing |
-
Lee, Daisy, (2020)
-
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus, (2019)
-
Lovett, Mitchell, (2012)
- More ...
-
A tail of two personalities : how canine companions shape relationships and well-being
Cavanaugh, Lisa A., (2008)
-
When doing good is bad in gift giving : mis-predicting appreciation of socially responsible gifts
Cavanaugh, Lisa A., (2015)
-
Cavanaugh, Lisa A., (2015)
- More ...