The usage and advertising effects of social media in China
Li-Chuan Evelyn Mai
| Year of publication: |
2013
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|---|---|
| Authors: | Mai, Li-chuan Evelyn |
| Published in: |
Handbook of social media management : value chain and business models in changing media markets. - Heidelberg [u.a.] : Springer, ISBN 3-642-28896-0. - 2013, p. 819-832
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| Subject: | Social Web | Social web | Internetnutzung | Internet usage | Online-Marketing | Internet marketing | Produktinformation | Product information | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009763830