The usage of new media tools in prosumer activities : a corporate perspective
Year of publication: |
2021
|
---|---|
Authors: | Bartosik-Purgat, Małgorzata ; Bednarz, Joanna |
Published in: |
Technology analysis & strategic management. - London : Taylor & Francis Group, ISSN 1465-3990, ZDB-ID 1485021-7. - Vol. 33.2021, 4, p. 453-464
|
Subject: | information and communications technology | new media | prosumption | quantitative research | Kundenintegration | Customer integration | Kommunikationsmedien | Communication media | Mediensektor | Media industries | Innovationsmanagement | Innovation management | Social Web | Social web | Welt | World |
-
Chipp, Kerry Fiona, (2016)
-
Zabel, Christian, (2021)
-
Media Attention and Innovation
Peña-Martel, Devora, (2021)
- More ...
-
Young consumer perception towards family firms : relationship building and gender
Bednarz, Joanna, (2022)
-
Bednarz, Joanna, (2015)
-
Bednarz, Joanna, (2017)
- More ...