The use of a multi-attribute attitude model in a store image study
Year of publication: |
1976
|
---|---|
Authors: | L. James, Richard ; Durand, M. ; Dreves, Robert A. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 52.1976, 2, p. 23-32
|
Subject: | Warenhaus |
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