The use of behavioral finance in the wealth management process

The economic theories taking into consideration human behavior and based on the achievements of psychology, sociology, anthropology have been evolving at a blistering pace over the last decade. Owing to that, the behavioral finance has become one of the fastest developing academic areas focused on the analysis of financial markets' behavior. The following presentation of the most common mistakes made by investors will allow the readers of this publication to develop more effective investment strategies and establish control of the customer service in the cooperation between advisors and clients of the Wealth Management services. -- wealth management ; behavioral finance ; heuristics ; prospect theory ; bounded rationality