The use of communication activities in the development of small to medium-sized enterprise brands
| Year of publication: |
2012
|
|---|---|
| Authors: | Centeno, Edgar ; Hart, Susan |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 30.2012, 2 (23.3.), p. 250-266
|