The use of covariance analysis as a means of analysing the price-setting policy for a company's product
Year of publication: |
1971
|
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Authors: | Heald, G. I. |
Published in: |
From experience to innovation ; Pt. 2. - Amsterdam : ESOMAR. - 1971, p. 295-316
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Subject: | Betriebliche Preispolitik |
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