The use of digital media for marketing, CSR communication and stakeholder engagement
Ciro Troise and Mark Anthony Camilleri
| Year of publication: |
2021
|
|---|---|
| Authors: | Troise, Ciro ; Camilleri, Mark Anthony |
| Published in: |
Strategic corporate communication in the digital age. - Bingley, UK : Emerald Publishing, ISBN 978-1-80071-265-2. - 2021, p. 161-174
|
| Subject: | strategies | stakeholders | social media | corporate social responsibility | marketing tools | crowdfunding | Corporate Social Responsibility | Corporate social responsibility | Stakeholder | Social Web | Social web | Öffentlichkeitsarbeit | Public relations | Deregulierung | Deregulation | Crowdfunding | Online-Marketing | Internet marketing | Digitale Medien | Digital media | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/978-1-80071-264-520211010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012491565