The use of food in cinema as a soft power instrument
Serkan Şengül, Merve Uçkan Çakır
Year of publication: |
2023
|
---|---|
Authors: | Şengül, Serkan ; Çakır, Merve Uçkan |
Published in: |
Global perspectives on soft power management in business. - Hershey PA : IGI Global, ISBN 979-8-3693-0250-7. - 2023, p. 425-442
|
Subject: | Kino | Movie theatre | Konsumentenverhalten | Consumer behaviour |
Saved in:
Online Resource
Saved in favorites
Similar items by subject
-
Díaz Soloaga, Paloma, (2023)
-
McKenzie, Jordi, (2008)
-
Effectiveness of brand placement : new insights about viewers
Lehu, Jean-Marc, (2008)
- More ...
Similar items by person