The use of marketing indicators to measure and monitor the effects of implementing the concept of user-driven innovation
Year of publication: |
2013
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Authors: | Krawczyk, Marzena |
Published in: |
E-Finanse : finansowy kwartalnik internetowy. - Rzeszów : [Verlag nicht ermittelbar], ISSN 1734-039X, ZDB-ID 2631747-3. - Vol. 9.2013, 4, p. 53-60
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Subject: | User-Driven Innovation | marketing indicators | measurement | Innovation | Wirtschaftsindikator | Economic indicator | USA | United States | Messung | Measurement | Theorie | Theory | Digitale Dienste | Web-based service | Kundenintegration | Customer integration |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | hdl:10419/147085 [Handle] |
Classification: | M31 - Marketing ; O31 - Innovation and Invention: Processes and Incentives |
Source: | ECONIS - Online Catalogue of the ZBW |
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