The use of marketing metrics by British fundraising charities: a survey of current practice
| Year of publication: |
2007
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|---|---|
| Authors: | Bennett, Roger |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 23.2007, 9, p. 959-990
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