The use of portraits and performance statements of service providers in marketing communications
Year of publication: |
2012
|
---|---|
Authors: | Choi, Beom Joon ; Rosen, Dennis L. ; La, Suna |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 33.2012, 1, p. 1-15
|
Subject: | Dienstleistungsmarketing | Services marketing | Vertrauensgüter | Credence goods | Dienstleistungsqualität | Service quality | Werbewirkung | Advertising effects |
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