The use of procedural fairness in electronic reverse auctions to enhance relationship quality
Year of publication: |
April 2016
|
---|---|
Authors: | Muylle, Steve ; Standaert, Willem |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 4, p. 283-296
|
Subject: | Internet-Auktion | Online auction | B-to-B-Marketing | Business-to-business marketing | Gerechtigkeit | Justice |
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