The use of public relations in projecting an organization's positive image
Year of publication: |
2017
|
---|---|
Authors: | Olariu, Ioana |
Published in: |
Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau". - Bacau : [Verlag nicht ermittelbar], ISSN 2344-1321, ZDB-ID 2733245-7. - Vol. 25.2017, p. 99-104
|
Subject: | communication instrument | corporate identity | credibility | mass media | organization image | promotion | public relations | Öffentlichkeitsarbeit | Public relations | Firmenimage | Corporate reputation | Unternehmenskultur | Corporate culture | Kommunikationsmedien | Communication media |
-
Key messages and message integrity as concepts and metrics in communication evaluation
Carroll, Craig E., (2014)
-
Corporate reputation and the news media : the origin story
Carroll, Craig E., (2017)
-
Krylov, Alexander N., (2015)
- More ...
-
Decision-making strategies regarding logistics organization
Olariu, Ioana, (2014)
-
An overview on retail reverse logistics
Olariu, Ioana, (2014)
-
Selling, delivery and trade marketing : an operational trident of the distribution system
Olariu, Ioana, (2013)
- More ...