The use of statistics in advertising and marketing
Year of publication: |
1952
|
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Authors: | Rodgers, John |
Published in: |
The incorporated statistician : the journal of the Association of Incorporated Statisticians. - London : Assoc., ZDB-ID 43101-1. - Vol. 3.1952, 2, p. 6-22
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Subject: | Marktwerbung | Marktforschung |
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